THAT SOMETHING WONDERFUL
IS ABOUT TO HAPPEN
The “MI” in our logo stands for “Mobile Internet”. It also has other meanings, including “Mission Impossible”, because Xiaomi faced many challenges that
had seemed impossible to defy in our early days.
“Just for fans” – that’s our belief. Our hardcore Mi fans lead every step of the way. In fact, many
Xiaomi employees were first Mi fans before joining the team. As a team, we share the same relentless
pursuit of perfection, constantly refining and enhancing our products to create the best user experience
possible. We are also fearless in testing new ideas and pushing our own boundaries. Our dedication
and belief in innovation, together with the support of Mi fans, are the driving forces behind our
unique Mi products.